The Playbook: Elevate Your Craft.
Unlock exclusive insights, masterclasses, and certifications designed to transform your creative passion into a sustainable, profitable career.
Playbook Enrollment Center
Find a talent profile to enroll them and begin their learning journey.
Select a recent profile or search to enroll talent.
Explore Our Curriculum
Available Courses
Mastering Brand Deals & Partnerships
The Art of Social Media Growth
Financial Literacy for Creatives
The 1-Hour Brand Sprint
Content That Converts: A 45-Minute Guide
Client Pitching Masterclass: 30 Minutes to Yes
Mastering Brand Deals & Partnerships
The Art of Social Media Growth
Financial Literacy for Creatives
The 1-Hour Brand Sprint
Content That Converts: A 45-Minute Guide
Client Pitching Masterclass: 30 Minutes to Yes
Professional Validation
SOG Certifications
SOG Certified: Social Media Growth Strategist
Master the strategies to grow and engage an audience on modern social platforms.
SOG Certified: Professional Brand Collaborator
Learn how to professionally pitch, negotiate, and execute brand partnerships.
SOG Certified: Music Video Production Ethics
Understand the legal and ethical considerations in music video production.
Learn from Experts
Exclusive Masterclasses
Dive Deeper
Browse Resources
The Perfect Creative Brief Template
Download our proven template to ensure you and your clients are always on the same page.
Content Calendar for Instagram Reels
A 30-day content plan to kickstart your short-form video strategy and boost engagement.
Basic Collaboration Agreement Template
A simple, easy-to-understand legal template for your creative collaborations. (Consult a lawyer).
Guide to Pricing Your Creative Work
Learn different models for pricing your services to ensure you're paid what you're worth.
Email Pitch Template for Brands
A customizable email template for pitching your brand collaboration ideas professionally.
Understanding Music Licensing Basics
A primer on the different types of music licenses and how they work for creators.
The Freelancer's Financial Toolkit
Essential tools and tips for managing your finances, from invoicing to tax preparation.
Building a Content Flywheel
Learn how to create a self-sustaining content engine that continually attracts and engages your audience.
Understanding Creative Commons
A guide to using and attributing Creative Commons licensed work correctly in your projects.
The Art of the Mood Board
Learn how to effectively use mood boards to align visual direction with clients and collaborators.
10 Essential Typography Principles
A quick guide to fundamental typography rules that will elevate any design project.
A Creator's Guide to Personal Branding
Steps to building a memorable personal brand that attracts your ideal opportunities.
Networking for Introverts
Actionable strategies for building valuable industry connections, even if you're not a natural extrovert.
Protecting Your Intellectual Property Online
Basic steps every creative should take to protect their work from unauthorized use.
Color Psychology in Branding
Understand how different colors influence perception and how to choose the right palette for a brand.
How to Write a Compelling Case Study
Turn your project successes into powerful marketing assets by learning to write effective case studies.
What is Design Thinking?
A human-centered framework for innovation that can be applied to any industry.
Data Storytelling for Impact
Learn to weave your analytics and data points into a compelling narrative that influences decisions.
The Hidden Cost of Technical Debt
Understand how shortcuts in development can cripple future growth and how to manage it.
Video Marketing Trends
From TikToks to YouTube essays, we decode how to build a winning video strategy for 2025.