Business Resource
The Perfect Creative Brief
The foundation of any successful project, ensuring clarity and alignment from start to finish.
Why This Template Works
A great creative brief is the foundation of any successful project. It eliminates guesswork, aligns stakeholders, and empowers creatives to do their best work. Our template is designed to be comprehensive yet concise, ensuring all critical information is captured upfront before any work begins.
This template covers all the essential sections needed to kick off a creative project with clarity:
Project Overview
What is the project and what are its primary business goals?
Target Audience
Who are we trying to reach? Describe their demographics, pain points, and motivations.
Key Message
What is the single most important thing we want to communicate to the audience?
Deliverables
What specific assets need to be created? (e.g., 5 social graphics, 1 video).
Timeline & Budget
What are the key deadlines and financial constraints?
Mandatories & Restrictions
Are there any brand guidelines, logos, or legal requirements to include?