Business Resource
A Guide to Pricing Your Creative Work
Learn to value your creativity and price your services with confidence.
Stop Underselling Your Talent
Pricing is one of the biggest challenges for creative professionals. Charging too little devalues your work, while charging too much can scare away clients. This guide breaks down the most common pricing models to help you choose the right strategy for your services and clients.
Common Pricing Models Explored:
Hourly Rate
Best for projects with unclear scope or ongoing work. Simple to track but can penalize efficiency.
Project-Based Fee
A flat fee for the entire project. Provides cost certainty for the client and rewards efficiency for the creative.
Value-Based Pricing
Ties your fee to the value and ROI you provide to the client's business. Requires strong confidence and clear metrics.
Retainer Agreement
A recurring monthly fee for ongoing access to your services. Ideal for long-term client relationships.
Our downloadable guide dives deeper into calculating your rates, communicating value to clients, and handling scope creep for each model. It also includes a bonus worksheet to help you calculate your target hourly rate based on your expenses and desired income.